How The Mighty Have Fallen: Former Best Player In The World, Cristiano Ronaldo, To Become Real Madrid's Next Beckham:

“When Beckham arrived,” said Perez, “our sponsors significantly raised their payments to us and we rescued the finances of the club. What happened in the last few years is that the club did not reinvest in the type of players to continue with that model. I want to put that right.” (Source)