The Real-ity Is That: Kaka And Ronaldo Transfers Will Pay For Themselves Within Two Years:

"A Weber Shandwick Sport report, which had recently claimed that Kaka alone is worth €70 million a year in revenue, has now revised their figures to include Ronaldo, and they believe the duo could generate as much as €124 million in merchandising and shirt sales, just under €40 million less than their combined transfer fee." (Source)